Philosophy 

I believe nutrition should empower—not overwhelm—you. Food is more than rules or numbers; it’s a tool to support your health, activity, and overall well-being. I work with a variety of clients, from athletes and fitness enthusiasts to those rebuilding trust with food or navigating eating disorder recovery.

Together, we’ll create a flexible, sustainable approach to eating that fits your life, supports your goals and helps you feel confident and energized—without restrictive rules or one-size-fits-all plans.


Founder and Owner

Julianna Blake, MS, RD, CDN

Fuel Forward Nutrition is owned and operated by Julianna Blake, MS, RD, CDN, a Registered Dietitian and Certified Dietitian-Nutritionist licensed in New York State. I am a total foodie who believes food should be enjoyed, not feared. My experience spans both the eating disorder and fitness spaces, helping clients bridge the gap between performance goals and a positive, sustainable relationship with food.

As an active individual, I love exploring new ways to move and challenge myself—from cycling and weightlifting to pilates, swimming, and even jump rope. I also enjoy spending time in the kitchen experimenting with simple, nourishing meals—cooking for others is my love language.

Through my practice, my goal is to help you build the same confidence, balance, and freedom with food that I cherish. Together, we’ll create a supportive space where nourishment enhances your lifestyle, mental well-being, and long-term health.


A smiling woman with long wavy brown hair, wearing a black blazer, white top, and jeans with a brown belt, seated in a modern room with a brick wall and large window in the background.

Frequently Asked Questions

  • I do not accept insurance at this time. Payment is due at the time of service (unless discussed otherwise). Upon request, I can provide a superbill you may submit to your insurance company for possible reimbursement. Please note that reimbursement is not guaranteed and varies by plan.

  • Pricing varies based on the service or package you have chosen and time spent in the session. Initial costs are typically $100-$150 and follow up sessions being $75-$100. Fees would be confirmed prior to booking your appointment. Packages include an initial assessment and follow-up sessions at a bundled rate for added savings.

  • Yes. All sessions are conducted virtually, giving you flexible access to care from anywhere.

  • Yes. I specialize in supporting clients with eating disorders and disordered eating. My approach is compassionate, evidence-based, and designed to help rebuild a positive, sustainable relationship with food.

  • I kindly ask for at least 24 hours’ notice if you need to cancel or reschedule a session. Late cancellations or missed appointments may be subject to a fee.